Selling your home takes a planned, tested, and fast response marketing program with a combination of local, state, national, and international marketing using both print and internet programs.

 

 

When choosing our team to list your home we will create a full service-marketing plan that includes:

Our goals are:

1. To help you get your property sold

2. To help you get to where you want to go on time

3. To make it easier for you

 

The 21 Point Plan

1. Pre-Inspection. We suggest that you have the major systems in your house inspected to reduce your risk of any surprises when negotiating with a buyer and to make your transaction smoother.

2. Pre-Title Commitment. We will order a pre-title commitment to reduce your risk of any title problems at closing.

3. Staging. We will assist you with preparing your home for sale.

4. Pricing. We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.

5. Group Marketing System. We will enter your home into our marketing & information system and tour your home with our sales associates. We will also introduce your home to various Real Estate Associations marketing sessions and set up Broker open houses within the first week of listing.

6. Relocation Program. Information on your property will be put in our company’s relocation packages that go into major employers. This will increase your exposure to relocating buyers.

7. Group Sign. We will place one of our company’s signs on your property.

8. Color Brochure. We will have your home professionally photographed and a full color brochure prepared along with a web based brochure that can be sent to prospective customers outside the area.

9. Brochure Box. We will place a brochure box on the companies sign. We will provide you with extra brochures to refill the box.

10. Lock Box. We will place a lock box on your property to increase showings and provide you with the security of knowing who has shown your home.

11. Multiple Listing Service. (MLS) We will enter your home’s information into the MLS, giving your home exposure to local Realtors from Dade to St. Lucie Counties. Along with this you home will be featured on Realtor.com the nations premier site searched by buyers worldwide.

12. Internet. We will enter your home’s information on One World Realty.Com and feature the listing in our featured listing directory.

13. FAX to TOP Realtors. We will fax your home’s information to the top Realtors in our market.

14. Mail to Neighbors. We will mail your home’s brochure to 50 neighbors closest to your home.

15. Personal Contact. We will personally contact neighbors closest to your home to get their ideas on prospects for your home.

16. Counter Display. We will prepare an informational notebook containing most things a buyer will want to know survey, school information, utilities, homeowner’s association information, pre-inspection information, contract, etc. This information will give buyer’s the confidence to write a contract.

17. Buyer/Seller Survey. As part of the counter display, we will have a survey card for Realtors and their buyers to fill out and give us feedback on their showing of your home. They will leave the cards in a bowl on the counter so you can review their comments.

18. Open House. I will hold your house open (with your permission). Three days before the open house, I will place a sign in front of your home promoting the open house.

19. Real Estate Publications. We will advertise your home every week in the local media.

20. Transaction Management. Our full-time transaction managers will manage the details of your transaction to ensure that your contract closed on time and you can move on time.

21. Weekly Contact. I will contact you weekly to give you an update on the marketing of your home and answer any questions you may have.

Communication is the key to our success and our team understands the importance in keeping our clients and other prospective buyers in the loop. Fast and accurate follow up after every showing will provide valuable feedback on the strengths and or weakness of your property.
We welcome the opportunity in speaking with you directly concerning the marketing and selling of your property. Give us a call or drop us a e-mail and we will set an appointment to give you the personal attention that it takes to successfully sell your property.

 

 

Fatal Mistakes Home Sellers Make

Using a real estate agent instead of a Realtor® you should know the difference.
When you're looking for help buying or selling property, it's important to remember that the terms "real estate agent" and "Realtor®" are not the same. Realtors® can provide an extra level of service, and to be a Realtor you must be a member of the National Association of Realtors® (NAR). This is a non-profit trade organization that promotes real estate information, education and professional standards. The National Association of Realtors® also has earned a strong reputation for actively championing private property rights and working to make home ownership affordable and accessible. The NAR members adhere to a strict code of ethics founded on the principle of providing fair and honest service to all consumers. Realtor business practices are monitored at local board levels. Arbitration and disciplinary systems are in place to address complaints from the public or board members. This local oversight keeps Realtors® directly accountable to the individual consumers they serve and therefore the consumer is more likely to find better service and accountability by using a Realtor®.

Not having a marketing plan.

 

Not planning or understanding the marketing approach that your listing agent will use when promoting a home. When selling your home there are no guarantees that the ultimate buyer of your home will have simply walked through the front door. In many cases you may have to bring your home to the buyer. Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer in the shortest period of time. Ask your Realtor to list for you all of the ways he/she intends to market your home and on what time-line. Also, be sure to ask if your home is being posted on the MLS listing service and advertised on the Internet.

Not conducting a pre-inspection of the condition of your home.
Do not take for granted the condition of your home. When you're preparing your house for sale, remember the importance of first impressions. A buyer's first impression can make or break whether they even want to go inside for a look. Beginning with the curb appeal of your home is just for starters. True, getting the buyer into your home is a good sign however, that is just the beginning. Most buyers are looking for the charm on a new house and it is the little things that make a difference. Please look at my checklist for sellers to help you properly prepare for that first prospective buyer. It could make a huge difference in your final sales price.

Not disclosing problems with your property to your Realtor®.
The false hope that imperfections in your home won’t be detected is a terrible assumption. Home inspections will discover problems relating to health, safety, and even environmental concerns and is part of most sales contracts. The most recent trend is that many contracts to purchase ask for a seller’s disclosure statement even though this is not currently required by Florida law. In many cases, these issues have been or can be factored into the home's listing price.

Trying to get personally involved with the sales process.
Seeing that prospective buyer heading up the walkway to your home definitely gets the heart going. However, you must remember that a Realtor has worked hard to get that prospective buyer prepared before ever showing them your property. Thinking you need to be in the home to explain things to a prospective buyer is not always in your best interest. Most potential buyers usually feel more comfortable if they can speak freely to the real estate professional without the owners being present. If people unaccompanied by an agent request to see your property, it is advisable for you to refer them to your real estate professional for an appointment.

Not understanding the best possible ways to price your home.
Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of several areas where the assistance of a skilled real estate agent can more than pay for itself. Listing the home too high can be as bad as too low. If the listing price is too high, you'll miss out on a percentage of buyers looking in the price range where your home should be. This is the flaw in thinking that you'll always have the opportunity to accept a lower offer. Chances are the offers won't even come in, because the buyers who would be most interested in your home have been scared off by the price and aren't even taking the time to look. By the time the price is corrected, you've already lost exposure to a large group of potential buyers. The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be aware of where and how fast the market is moving - both when setting the price and when negotiating an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right now.

Not planning your move earlier enough.
Many sellers simply don't plan their move early enough and then feel totally overwhelmed at the time of moving out of the house. If you are able to move at any time of the year, don't wait until summer, the peak-moving season. Consider also that the first and last few days of the month are extra busy. If you plan to sell your house, get it on the market as soon as possible. Keep a record of all expenses related to the move, some of which may be tax deductible. Fill out the Personal Household Inventory for each room. This is important for establishing the amount of declared valuation for the shipment and as a permanent inventory for insurance purposes. List, as nearly as possible, the year of purchase and original cost of each item. Attach any invoices or records of purchase to the completed inventory. Prepare a separate high-value inventory if the shipment will contain articles of "extraordinary" value.

The following list includes items that might fall into this category:

• • Antiques

  • Art Collections

  • Cameras

  • China Collections

  • Computer Equipment

  • Crystal

  • Figurines

  • Firearms

  • Jewelry

  • Manuscripts

  • Oriental Rugs

  • Silver

  • Stones Or Gems

  • Tapestries

  • TVs Or Stereos

Also, unless you have been given a binding moving estimate where a firm cost is established in advance, the exact cost of a move cannot be determined until after the shipment has been loaded on the van and weighed. The weight on which charges are based is calculated by weighing the van before and after loading. The total cost of the move will include transportation charges, any charges for declared valuation, plus charges for any extra services performed at your request. All of these charges are based on tariff rate schedules.

Using a "convenient" Realtor® rather than using an experienced Realtor®.
When working with a real estate agent, it's critical that you have full confidence in that agent's experience and education. A skilled, knowledgeable agent should be able to explain to you exactly why your home needs to be priced at a certain level - compared to recent listings and sales of homes similar to yours. Experienced agents also know exactly what the current pool of buyers are looking for in relation to particular styles and price ranges of properties. A skilled agent can recommend changes that will enhance the salability of your home, thus increasing the price and/or decreasing the length of time before a sale.

 

Working with a Realtor Pays Off

Of all the findings of a recent survey of Florida home buyers and sellers, here’s one you can count on: Sixty-seven percent of sellers relied on a real estate professional to sell their home, while 29 percent chose to go it alone, according to researchers at the National Association of Realtors® (NAR). The study also found that working with a Realtor pays off for sellers. Those who chose to sell their home on their own usually sold at a price that was about $45,000 less than they would have received if they used a real estate professional. To derive this figure, researchers at the National Association of Realtors® (NAR) compared the median price of a FSBO ($210,000) to the median price of a home listed by a real estate professional ($255,000). “The Florida 2005 Profile of Home Buyers and Sellers,” a study conducted on behalf of the Florida Association of Realtors® (FAR) by NAR in tandem with its national study on buyers and sellers. The report looked at the characteristics of homebuyers in Florida as well as the steps they took to find a home. It also focused on buyers’ views of licensee representation and how they financed the purchase. For home sellers, the study dug deeper into the process for those represented by a licensee, but it also looked at FSBO (for sale by owner) sellers to find out more about their reasons and methods.